Sporting Event Checklist for Surefire Success

Hosting a sporting event?

sporting event checklistWhether you’re organising one to raise funds, boost brand awareness, recruit members or ensure customer loyalty, careful and detailed planning is imperative for surefire success. There are plenty of things that could go wrong during a promotional event. So, it’s always best to prepare for any potential or foreseeable mishaps, just in case, than wait on the day of the event to do something.

To help with your event planning, we have here a sporting event checklist divided into three phases to get you started.

Pre-Sporting Event Checklist

In general, these are the important things to think about prior to your sporting event.

> Prepare a budget
> Pick a location or venue for the event
> Plant the event agenda or program
> Seek for sponsorships
> Develop a marketing or promotional plan
> Define your event participant or audience
> Secure local government requirements
> Prepare permits and licenses
> Hire contracts for the event set-up
> Create a risk management plan
> Create a security plan
> Design a plan for site preparation
> Develop a waste management plan
> Design a traffic management plan
> Organize your group of volunteers and staff

On the Day of the Event

If you’ve created a comprehensive strategy for each of the pre-sporting event checklist above, everything should go as smooth as silk on the day of the event. For this phase of your promotional campaign, you only have to take care of the following:

> Full briefing for your team, staff and volunteers
> Get the contact list circulated to the entire team
> Set-up the registration and entertainers area
> Reiterate chain of command in case of mishaps or emergencies

Post Sporting Event Checklist

Your event may have been a huge success. You’ve boosted brand awareness and network with more potential customers, but planning doesn’t stop before and during the sporting event. This post sporting event checklist is also important for complete success.

> Event clean-up
> Event evaluation and debriefing
> Thank you letters to your team
> Thank you presentation to sponsors

Please note that the sporting event checklist above is designed only as a guide or reference. It’s not a comprehensive plan for sporting events. You’ll want to consider other reference documents to help with your planning process.

No promotional event is complete without promotional giveaways. So if you want to leave a more long-lasting brand impression, embroidered baseball caps are perfect for sporting events.

At Vivid Promotions, we offer a huge selection of promotional caps and hats available for customisation for maximum impact.

Quick Guide to Embroidered Baseball Caps

embroidered baseball capsPlanning your next company event? Then you’ll need a promotional giveaway that works like a charm. Whether it’s your company’s yearly sporting event or a special outdoor campaign, you can’t go wrong with embroidered baseball caps.

While more expensive than cheap promotional keychains and more visible than custom ballpoint pens, promotional baseball caps are a much better choice for sporting and outdoor events.

Why Embroidered Baseball Caps

There are a number of awesome advantages why promotional caps are ideal for brand awareness or promoting customer loyalty.

For one, custom sports caps can be worn every day and for a long time. Your brand continues to enjoy extra exposure months after the promotional event is over.

Second, promotional caps are also suitable for practically everyone from men to women, students, children and even infants. Third, embroidered baseball caps are one of the few choices in the apparel giveaways that are available in one size that fits all option.

And the best part:

Custom printed baseball caps offer eye-level exposure for your embroidered logo, which means maximum visibility every time. This is exactly what cost-effective marketing looks like. So, if you’re ready to invest in baseball caps, here’s a quick guide to help you choose the right style, colour and decoration option.

Types of Embroidered Baseball Caps Styles

When shopping for embroidered baseball caps, there are two common cap styles you’ll encounter in the market.

Structured caps

adventure-capMost baseball caps are available in a structured 6-panel look, which features a stiff and more stable front. This means more room for your custom embroidery if you want a very large display of your logo. The stiffer crown offers extra stability for your logo design.

Take this Adventure Cap for example. Featuring a structured 6-panel look in a two-tone design, this promotional headwear boasts a sporty and stylish appeal your target market will quickly love. For decoration, this baseball cap is available for a crown embroidery in either a flat or 3D design.

Unstructured caps

unstructured-hbc-suede-peakIf you want a more casual or laidback appeal, unstructured baseball caps are an excellent choice. These types feature a floppy front, which is not as stiff as the structured ones but still great for logo embroidery.

For unstructured options, this HBC Suede Peak Cap is highly recommended. Offering the perfect blend of class and style, this baseball cap is just as sporty but with a classy twist. Pre-curved sueded peak with matching suede button will beautifully complement your logo embroidery.

Types of Embroidered Baseball Caps Fabric

Promotional baseball caps are further categorised according to fabric type. Here are some of the most popular options for Vivid Promotions:

Brushed Heavy Cotton Caps

brushed-heavy-cotton-capFor the perfect blend of quality and affordability, brushed heavy cotton caps are your best bet. This Brushed Heavy Cotton Cap with Red And White Stripe features a sandwich trim and peak and crown inserts for a more distinctive appeal. Top off the look with a large logo embroidery on the crown for maximum impact.

Eco-friendly Fabric Caps

eco-friendly embroidered baseball capsIf you want to promote an eco-friendly message and win over your eco-conscious audience, there are embroidered baseball caps that are made of eco-friendly fabric. This Organic Cotton Sandwich Cap is made of 100% organic cotton featuring a structured 6-panel design with pre-curved peak. Like other promotional caps, it offers a large branding area perfect for embroidery.

Mesh Caps

Want to make sure your customers wear your brand every day? Opt for promotional mesh caps for so your audience enjoys sun protection for their eyes while feeling comfortable all day.

baseball-cap-with-high-tech-meshThis Baseball Cap with High Tech Mesh, for example, features a blend of brushed chino twill and tech mesh material. Whether your customers are out for a run or a fun outdoor adventure, this ultra-breathable cap is what they’ll grab first. Make sure your logo gets all the exposure with a bold logo embroidery on the crown.

Back Fastener Options for Baseball Caps

To ensure the perfect fit, the back fastener is one feature to look at when comparing embroidered baseball caps. Here are the two common types of back fastener options available.

Velcro back fasteners

promotional baseball caps - wave-capMost baseball caps feature Velcro back fasteners for a one-size-fits-all design that’s easy to adjust to fit different sizes. This promotional Wave Cap with cross-over Velcro fastener is suitable for your male and female customers. Available for logo embroidery or a full-colour digital print, this promotional headwear is ideal for any sporting event.

Buckle and Brass

baseball-cap-buckleThe problem with Velcro fasteners, they weaken over time and with constant adjustments. In this case, you might want to consider buckle fasteners. Instead of Velcro, this HBC Brass Buckle Cap features a brass buckle and return back fastener. Adjusting the fit may not be as easy and convenient as Velcro fasteners but it’s likely a more durable option in the long run.

Print Options for Baseball Caps

Your promotional baseball cap wouldn’t do much unless your logo is clearly displayed for more people to see. For our selection of baseball caps, we generally offer three decoration types – embroidery, plastisol transfer print and full colour direct digital print.

Crown embroidery is a go-to option for most orders. You can choose between a flat and a 3D embroidery fully displayed front and centre for maximum visibility.

To start shopping for embroidered baseball caps, head over to Vivid Promotions.

5 Ts of Choosing the Perfect Promotional Giveaways

Whether you’re planning a small promotional campaign or a massive sporting event of the year, promotional giveaways play a key role in promoting your brand, product or service.

Promotional products are available in a huge selection of categories. There are low cost and small items like imprinted keychains and other novelty items that are great for direct mail campaigns. There are also wearable items like promotional apparel, branded tumblers, custom printed bags and other similar items that are great for trade shows, conferences and product launches. Expensive giveaways such as watches and premium executive pens are also available for corporate events and award ceremonies.

How do you choose the perfect promotional giveaway for your campaign? Here are 5 Ts to help you sort out the numerous choices available in the market:


target-audienceAs much as you want to reach all types of customers, it’s not just possible or practical. The truth is, your product or service is not always suited for everyone. When choosing the right promotional giveaways, you need a target audience in mind. You have to consider factors such as age, demographics, lifestyle, and hobbies among other things.

For example, if you’re a sports brand aiming to reach as many sports fans as possible, you’ll do well choosing sporty giveaways like custom promo caps. It also helps to consider promotional products related to your product or service. You’ll also want to examine what kind of promotional giveaways your competitors offer.

Total Cost

Depending on your brand promotion goals and your target audience, you need to figure out a budget for this aspect of your business.

If your goal is to connect with high position executives from big brands, total advertising cost can be costly. You have to consider premium promotional products such as professional watches or high-end promotional pens to make a good impression. If you want to ensure superior brand presence at sporting or outdoor events, branded caps and hats are perfect.

Vivid Promotions has a huge collection of promo products to suit every budget. Contact us for more information.


To guarantee a successful promotion, timing matters too. When choosing ideal promotional giveaways for your target audience, you also need to consider the time of the year.

If you’re hosting a campaign during the winter season, weather-appropriate promotional products such as beanies, knit caps, and sweaters are recommended. If you’re planning a sporting event during the summer season, promotional headwear offers the perfect sun protection and a visible printing area for your logo decoration.


promotional apparelThere are many types of promotional products for every type of advertising campaign. But if your goal is long lasting promotional rewards, wearable giveaways are among the best types of promotional giveaways.

Personalised and embroidered caps, in particular, are top choices for many businesses because they are eye-catchy, sporty and trendy. But more importantly, promotional caps can be worn year-round and for a long time. With one embroidered baseball cap, you can reach hundreds or even thousands of potential customers.

Still not convinced? Here’s why you should use promotional headwear for your advertising.


When considering promotional giveaways to invest in, it’s also important to take into account current trends.

For example, if you’re giving away custom printed caps for a sporting event, you need to give your customers something stylish, attractive and also trendy. That’s one way to ensure that they’ll be wearing your promotional gift all the time. Consequently, your brand gets more exposure making the most of your investment.

Ready to show off your brand outdoors with promotional headwear? Here are some of the most popular hats and trendy baseball caps you should check out:

6-Panel Camo Truckers Cap

6-panel-camo-truckers-cap-expressIf you want to give your brand a rugged, trendy look, this 6-Panel Camo Truckers Cap is just the promotional item you need. This sporty cap features a structured look with camo print on fabric and mesh. It’s a quick stand out in any crowd. Just make sure your logo is beautifully embroidered on the crown for maximum exposure.

Hi Vis Cap With 3M Reflective Tape

hi-vis-cap-with-3m-reflective-tapePromotional safety caps employees use at job sites doesn’t have to be boring. With this personalised Hi Vis Cap With 3M Reflective Tape, you get to promote your brand in style. The promotional cap features waterproof Oxford outer layer, 3M reflective tape and high visibility safety. It’s great for daytime and nighttime use.

Madison Cheap Cap

madison-cheap-capThere’s no need to break the budget to guarantee promotional success. With this Madison Cheap Cap, your brand can enjoy extra brand exposure outdoors at an affordable cost. The structured 6-panel cap is available in a variety of trendy colours, which can be complemented with an attractive embroidery decoration.

Helix Microfleece Skull-Cap

helix-microfleece-skull-capFor winter season promotions, you can’t go wrong with this custom printed Helix Microfleece Skull-Cap. Lightweight, windproof and customisable, this promotional beanie will quickly warm up with your target market. It is available for a classy embroidery logo decoration to match the cap’s classic look.

Executive Striped Cap

promotional giveaways - executive capWith the right branded cap, you can easily win over executives and inspire brand loyalty. This professional and trendy Executive Striped Cap, for example, is perfect for corporate outdoor events. Featuring a structured design with printed lines over the entire fabric, this branded cap will look even better with your logo delicately embroidered in place.


For affordable promotional giveaways, go to Vivid Promotions.

5 Simple Yet Powerful Sports Marketing Ideas for Your Sports Event

sports marketing ideasWhether you’re promoting a brand name or a physical product, sports marketing is an excellent way to connect with your target market through sports. Sporting events, in particular, are a great place to win over loyal customers. As sports fans have fun, it will be easier to rally them to jump on board with your brand.

There are all types of sports fans around the world. In Australia, for example, football and cricket fans abound. To win over these types of audience, here are 6 sports marketing ideas to keep in mind for your next sporting event:

Come up with a sporting event name

There are dozens of sporting events that take place every year. To set your promotional event from the competition, one of the first things you need to do is come up with a memorable sporting event name.

Brainstorm creative and clever event names if possible. Use unique words that people will easily remember. You may even add a tagline or slogan for better recall. Or you can always keep it simple yet still effective with your brand name plus “Olympics,” “Sports Day” and other such words to complete the event title.

Design a creative logo

Once you’ve come up with a suitable event name, the next step is to design a creative logo. This sporting marketing strategy is important because your logo is what potential customers will see everywhere. You’ll need your logo to fun, creative and memorable. Pair it up with a catchy slogan and have it printed on posters, flyers and online on varied social media platforms.

The goal is to make your logo as visible as possible so sports fans remember that you have an upcoming event they shouldn’t miss.

Engage your audience through social media

If you haven’t added social media marketing to your sports marketing ideas yet, you’re doing it wrong. Today’s sports fans are also tech savvy. Your brand should take advantage and utilize social media to engage them before, during and after the sports

Exciting promotions through social media prior to the event will help spread the word out. You can host online contests and games, for example, as an added bonus. During the sporting event, you can create hashtags and encourage your audience to tweet or share their posts on Facebook and other social media platforms. After the sports event, you can stay connected with your audience through social media follow-ups. You can ask for feedback about the promotional sporting event, offer additional discounts and just stay connected so it’s harder for customers to forget your brand.

Prepare pre- and post-game activities

During the day of the event, prepare pre- and post-game activities to draw more audience to your sporting event. Parades, live performances, and pep rallies are excellent activities that will pump some excitement to your promotional event. For post-game incentives, you can keep the excitement alive with contests, prizes, awards and press conferences.

Offer sporty promotional giveaways

promotional headwearFinally, to complete our list of sports marketing ideas, you can go the extra mile with promotional giveaways. Promotional products your customers can use for a long time are highly recommended for building brand loyalty. For sporting events, promotional caps and hats are among the most popular incentives sports fans will always love to receive.

Whether you’re hosting an annual Australian football event, baseball league, golf tournament or any other sporting events, Vivid Promotions offers a huge selection of promotional headwear to meet your marketing needs.

Here are some of our most popular custom printed caps you should check out:

Cotton Cap with Bottle Opener & Australian Flag

promotional-caps-australian-flagPerfect for football events and other Australian sporting campaigns, this embroidered cotton cap features a structured 6-panel look with pre-curved peak, bottle opener and an Australian flag embroidery that makes it a sure stand out. The Cotton Cap with Bottle Opener & Australian Flag is not only sporty but also dual-function and patriotic.

Baseball Cap with Peak Flames

promotional-baseball-cap-with-embroideryThis Baseball Cap with Peak Flames is another hot incentive perfect for any sporting event. Available in bold and vibrant red colour, this promotional baseball cap features a structured 6 panel, low profile pre-curved peak and the distinctive flame embroidery. To complete the sporty look, your logo can be beautifully embroidered on the front to complement the trendy design.

Premium Soft Mesh Cap

premium-soft-mesh-capMake a premium brand impression with this personalised Premium Soft Mesh Cap. Breathable and durable, this promotional trucker mesh cap is made from 100% cotton fabric featuring a structured 6-panel design with slight pre-curved peak. Completing the ultra-comfy look is the padded sweatband so your customers feel comfortable all day while enjoying your sporting event.

White Sports Mesh Cap

white-sports-mesh-capQuick dry sports caps like this White Sports Mesh Cap also makes a perfect promo gift for sports fans. Featuring an unstructured 6-panel design made from sports mesh, this promotional cap is more comfortable to wear than your standard brushed cotton caps. Available in classic white colour, your embroidered logo is sure to easily stand out in the crowd.

E.V.A. Foam Adjustable Visor

eva-foam-adjustable-promotional-visorsIf you have a tight marketing budget and you want to reach as many potential customers as possible, low-cost promotional products such as this E.V.A. Foam Adjustable Visor are perfect for your sporting event.

This promotional visor is available in a variety of fun colours. It is also available for a bold screen print decoration of your logo on the brim. Contact Vivid Promotions if you want your logo on other areas of the visor. You’ll need to submit your design for consideration.

Step-by-Step Guide: How to Request a Quote

Requesting a quote for our promotional products is pretty straightforward. Just follow the simple step-by-step process below:

Step 1: Click the “Quote List” tab. Once redirected to the next page, just click “Continue.”

Step 2: Choose your promotional products through the search tab on the upper left or by browsing through our “Promotional Products Catalogue”.

In this case, let’s consider the “Brushed Heavy Cotton Cap with Road Embroidery.”

Step 3: Click on the item and look for the “Add to Quote List” tab. You’ll be redirected to the “Quote List” page where you need to fill up important information.

Step 4: Choose your print preference, set date required and specify quantity requirements.

Step 5: If you click on “QUANTITIES” on the upper right corner, you’ll get a pop-up for more info.

Step 6: You can also add more promotional items to your “Quote List.” Simply click “Continue Browsing”.

Step 7: Choose your additional items. Just click “Add to Quote List” and fill out the important information.

Step 8: You can add as many items as you want. You can also remove items. Just tick “Remove” and click “Update.”

Step 9: When ready, proceed by clicking “Submit quote request.”

Step 10: If you’re an existing customer, simply sign in with your e-mail address and password. For new customers, you need to fill out personal details to proceed.

Step 11: To ensure a more accurate quote, make sure to clearly fill out all necessary information including delivery details so freight rates can be included in the quote.

Step 12: Click Continue and you’re done. One of our sales consultants will get back to you ASAP.


If you have more questions, don’t hesitate to contact us at Vivid Promotions.


How to Place Your Promotional Product Order
Artwork Format Requirements
How to Ask for a Product Sample

Artwork Format Requirements for Timely Production

At Vivid Promotions, we want to make sure that your logo or artwork looks impeccable on your promotional products. To do this, we request clients to double check our artwork requirements to ensure timely production.

Here are the necessary requirements your artwork should meet for a great looking logo imprint:

Required File Formats

For spot colour printing (pad printing, screen printing, etc), Vivid Promotions can only accept vectorized file formats such as AI, EPS, etc.

For embroidery or digital four colour process printing, we can accept any high quality (300+DPI) format such as JPEG, BMP, TIFF, PSD, etc as long as they are saved in CMYK colour format.

Important Information

Please note that if you’re sending a vectorised file format, ensure that all fonts used in your artwork are saved as outlines.

Please do not simply rename the file extension of your file to match the formats we require. They will not open.

All artworks submitted are reviewed and approved by our team. Once your artwork has been approved, Vivid Promotions will prepare an artwork proof for your review and approval before your order goes to production.

Changes to your logo/artwork can still be made before your order goes to production. We will also recommend changes if necessary for best output. You will be notified for your approval for any changes needed.


How to Place Your Promotional Product Order
Step-by-Step Guide: How to Request a Quote
How to Ask for a Product Sample

How to Ask for a Product Sample And What to Know

At Vivid Promotions, we pride ourselves in ensuring that our clients avail the perfect promotional product to suit your advertising needs, budget, image and time frame.

To help you make the right decision on your promotional giveaways, we provide samples upon request. But considering expenses incurred with this process, we have important policies you need to take into consideration when requesting for product samples.

For New Clients

If you’re a new client of Vivid Promotions, here’s what you need to know when requesting for product samples:

1. To ensure that you’re making the best product choices for your advertising, we recommend speaking with one of our sales consultants to help narrow down your options.

2. You can also request for product quotations for an accurate estimate of rates and pricing including freight.

3. To avail the best prices, we highly recommend clients to shop around and compare competitor quotes.

4. If you’re happy with our quotation and would like to proceed with an order, we are more than happy to provide you with product samples so you can inspect product quality, appearance, and decoration before you finalise your purchase.

5. Vivid Promotions can supply a maximum quantity of one (1) product sample provided the total value is less than $5.00 plus GST.

6. For samples more than $5.00 plus GST but less than $50.00 plus GST (based on the lowest quantity unit price break), we require full pre-payment prior to dispatch. After you’ve thoroughly inspected the samples and you’ve placed your orders, we will refund or credit your account for the full invoice amount.

7. Samples with an accumulated value of over $50.00 plus GST are non-returnable for credit unless you place an order with Vivid Promotions. Note that credit only applies to product samples that match the products ordered. Any other samples that do not corroborate with your product orders are not available for credit or refund.

8. For a specific product sample over $30.00 plus GST (based on the lowest quantity price) that’s not in stock at our warehouse or in our showroom, and needs to be ordered in as a special request, said product is non-returnable / non-refundable if an order for that item is not placed with Vivid Promotions. If an order is placed for this item and the sample is returned in good order, we’ll gladly deduct the cost from your order.

For Existing Clients

Here’s everything you need to know if you want to request for product samples:

1. If you are an existing Vivid Promotions client with an annual spending of over $5,000, you can request for any product sample or a range of accumulated samples free of charges provided that the total does not exceed $50.00 plus GST.  However, we do kindly ask that you return these samples within a 21-day period. Failure to return samples within the required time frame will result in an automatic invoice charged to your account.

3. Sample orders with an accumulated value over $50.00 plus GST are only returnable for credit if you place an order with Vivid Promotions. Credit is only applicable to item samples that match with your orders. Samples that do match your orders are non-returnable for credit.

Policy Changes

Vivid Promotions reserves the right to review and change this request for sample policy at any time without prior notice.


How to Place Your Promotional Product Order
Artwork Format Requirements for Timely Production
Step-by-Step Guide: How to Request a Quote

How to Place Your Promotional Product Order

Found the perfect promotional giveaway for your next event? Congratulations! You’re about to bring your advertising to the next level.

If you’re ready to place your orders with Vivid Promotions, we have a simple and straightforward process. For quicker, easier and hassle-free process, make sure you have your ordering information and delivery details ready.

To place your order, you can send us your purchase order or email us to connect with one of our friendly sales team to get your orders underway. It’s that easy.

Promotional Product Order Process

For a step-by-step guide, here’s everything you need to do:

1. To begin, you can get a quote on the promotional products of your choice to view accurate pricing, images, and custom printing options. Click here for a step-by-step guide on how to request a quote.

2. To ensure an accurate quote, make sure to provide all information requested including delivery address so freight charges are included in the total quote.

3. Once you’ve requested the quote, one of our staff will get in touch with you to confirm the details and email you an official quote. In case of difficulties or if you have other queries, give us a call at 1300 72 70 92.

4. Once you’re ready to place your order, send through a detailed email of your order requirements, including such details as the product code, colours, quantities,  artwork files, delivery address and required date. You can also give us a call to place your promotional products order if that’s more convenient for unbranded orders.

5. For the final step, it’s time to finalise your orders. Our sales team will give you a preview of your promotional product orders to double check. If there are no corrections and changes, we’ll complete your order, which we will then send to production.

At Vivid Promotions, we can process and finalise promotional product orders within the same day. If you can respond to our emails and faxes promptly, we can guarantee to complete your order request in less than an hour.

Important Note: Please double check stock levels – as they can vary from day to day – prior to order to ensure delivery deadlines are met on time.

Tight Deadlines

Vivid Promotions can accommodate urgent promotional product orders. Check our rush order range, which includes low-cost promotional merchandise items, for last minute rush orders. We can deliver rush orders within 72 hours.

Payment Options

Vivid Promotions accepts Credit Card payments (MasterCard and Visa only). Or you can simply pay with EFT and email through remittance advice for a fast and instant transaction.

For more info on payment options, get in touch with the sales consultant who assisted with your ordering process.

Now sit back and relax. Vivid Promotions will take care of your promotional product needs.


Step-by-Step Guide: How to Request a Quote
Artwork Format Requirements
How to Ask for a Product Sample

5 Surefire Ways to Build Brand Loyalty

brand loyaltyWhat’s more important than the first sale? Brand loyalty.

According to research, loyal customers are worth up to 10x as much as their first purchase. If you can convince one customer to stick with your brand over the competition, it’s equivalent to having up to ten customers in one loyal customer. Even better, repeat customers spend 67% more than new customers.

Research also suggests that if you can increase customer retention rates by 5%, you can expect an increase in profit by 25 to 95%. It also has effects on costs, decreasing it by 10% with a 2% increase in customer retention.

It can’t be reiterated more. Customer retention and brand loyalty are vital to your business’s success. Here are some customer loyalty marketing strategies that will keep your customers hooked to your brand:

1. Offer quality products and services

First things first. One of the surest ways to elicit customer loyalty is if you’re offering value your customers can always count on. That means producing quality products and services consistently. When customers buy a product or avail a service, they have a certain level of expectation dependent on the price they paid. If you guarantee consistent quality that offers great value for their investment, your brand is on track to attract a horde of loyal customers.

2. Know what ticks your target market

It’s not enough that you have a high-quality product to offer the market. Even with perfect products, nine out of ten startups fail because of one potential critical factor. Your product, it turns out, may not be the perfect fit for what your customers need after all.

More than creating the perfect product, you should focus more on creating the right product that meets what ticks your target market.

This is where product research plays an important role. If you already have a product, the next step should help you improve your product.

3. Get customers engaged regularly

In today’s highly competitive and technological marketplace, fewer customers are likely to stay loyal to a brand. With online shopping fast becoming the norm, customers have more options than ever. If you want your brand to stand out, you need to offer customers more than quality products. What you need is a strategic customer engagement plan.

social-mediaHow do you get customers engaged? Consistently get in touch with them by creating a community where they can feel a sense of belongingness. Customers need to feel that they matter and they have a say with regard to new developments and product improvements. Listen to their opinions and the general consensus then improve your product accordingly.

If your brand doesn’t have social media communities yet, there is no better time to create one now. If you don’t want to lose customers, let them know they can easily access your brand through online communities. Also make sure to respond rapidly to any inquiries, complaints and other concerns. Customers expect an immediate response every time. If you can perfect your social media game, you’ll be retaining one customer after another effortlessly.

4. Ensure brand loyalty with superior customer service

Most of the time, customer service makes all the difference. And statistics support this fact. About 78% of customers bail out on a transaction because of poor customer service. Treat customers poorly during a transaction and you’re less likely to see 68% of your consumers for repeat business. Following a poor customer experience, 89% of customers will gladly start doing business with your competitor.

customer-serviceBut fortunately, we have some good news. If customers have had a negative experience with your brand, there’s hope. About 92% of your customers are likely to go back to your company if you offer an apology for the poor service. Offering discounts also worked. If you can show proof of enhanced customer service, you can effectively convince 49% of consumers to rekindle their business relationship with your brand again.

To ensure brand loyalty from existing customers, make sure to offer superior customer service every time. You can do this in a number of ways. For one, you should train your company’s customer service representatives to be genuinely friendly. You also aim in offering personalized experiences.

5. Give customers a reason to keep coming back

Customers do not just come back to a company because of quality products and excellent customer service. Another surefire consumer loyalty strategy you should employ is to offer customers an irresistible incentive.

promotional giveawaysBusiness incentives are available in various forms and types. You can offer exclusive discounts for loyal customers, for example. You can also reward them with exciting promotional giveaways you wouldn’t offer otherwise.

What are the best types of promotional products to offer customers for brand loyalty?

You can hit two birds with one stone with promotional caps and hats. No matter the season or the industry your business is involved in, embroidered caps and custom printed baseball caps will always work. Personalized caps are affordable, widely visible and very practical all around. Your investment is sure to go a long way.

Here are some of the best promotional caps you should check out if you want to increase build brand loyalty and increase brand awareness at the same time:

Eco-Friendly Caps

eco-friendly-promotional-capsIf you’re after retaining eco-conscious customers, offer them this Recycled Earth Friendly Fabric Cap. Made from 100% recycled earth-friendly fabric, this structured 6-panel cap is sure to hit the sweet spot for any eco-friendly promotion.

Promotional Golf Caps

promotional-golf-caps-build brand loyaltyIf your target market includes the sporty and frequent golfers, let them know you appreciate their loyalty with a personalized golf cap. This Brushed Heavy Cotton Cap with Magnetic Ball Marker on Peak, for example, offers the perfect combo of style, sporty and comfort. What makes it even special is its availability for customization. You can decorate your brand in full-color print to ensure maximum brand exposure in the golf course.

Custom Printed Mesh Caps

promotional-mesh-capsCustom printed mesh caps like the Garret Mesh Backed Cap also make an excellent incentive. Featuring a structured 6-panel design with pre-curved peak and contrast honeycomb mesh backing, this branded cap is not only stylish and sporty but also extremely breathable. It’s just the headwear your customers will love to wear outdoors.

Personalized Bucket Hats

microfibre-promotional-bucket-hatsGreat for summer and outdoor events, embroidered bucket hats are another great incentive to build brand loyalty. With this Microfiber Bucket Hat, you’ve got a customizable and quality promotional hat that’s sure to impress your existing customers. Just make sure the hat is beautifully embroidered with your logo so they’re always reminded of your brand.

In Conclusion

Brand loyalty marketing, in essence, is all about reaching out to existing customers and nurturing business relationships that benefit both parties. There are different loyalty programs your business can try. You can try the five loyalty programs we’ve listed above for a start.

Why Use Promotional Headwear for Your Advertising

Did you know that a promotional headwear can make about 3,136 impressions in its lifetime?

Promotional-CapsAccording to a recent Global Advertising Specialties Impressions Study, there are around 41% of consumers in the US who own promotional caps. Make sure they look good and you can guarantee 42% of your customers to keep them and wear them for a long time. For areas where it’s always sunny, about 77% of consumers report wearing their personalized hats once a week or more.

While the statistics we’ve mentioned above are true for the US market, the point we want to make is pretty clear. Promotional headwear is one of the most effective promotional products to meet your advertising needs.

Still need more convincing? Here are more advantages you can enjoy when you use printed caps and hats:

Promotional headwear are functional

promotional headwearIf you’re going to impress your target market with a promotional giveaway, might as well give them something they’ll find useful and functional. Promotional hats whether embroidered or pad printed with your logo aren’t just visible but they’re very practical all around.

Promotional beanies such as this Acrylic Black Beanie with Peak will keep your customers warm during the cold, winter season.

promotional safety capThis Hi Vis Cap With 3M Reflective Tape, on one hand, will offer sun protection and promote safety at job sites.

cheap-promotional-capsIf you’re planning an outdoor event, there are also plenty of cheap promotional caps like this Madison Cheap Cap, which you can order wholesale for bulk advertising.

Promotional caps can reach a wide demographics

Promotional headwear is available in a variety of styles, sizes, and designs. From promotional Akubra hats to custom bucket hats, promotional baseball caps, imprinted beans, printed bandannas and promotional trucker caps, there are plenty of options to meet your target demographics.

When beautifully decorated with your company logo, promotional caps and hats will appeal to a wide audience making it a cost-effective investment for any business in any industry.

Promotional caps are widely visible

Like other promotional products, promotional caps are also customisable. But what makes custom printed caps and hats a cut above other promotional items is visibility. When worn, promotional headwear is definitely more visible than smaller branded items like wrist bands. This means you’ll be able to reach more customers at a time especially for outdoor events.

stylish-promotional-quilted-truckers-cap-expressIf you ensure that your promotional headwear looks attractive and stylish like this Quilted Truckers Cap Express, you’re bound to draw more attention to your delicately embroidered logo or beautifully woven text.

Branded caps and hats are affordable

embroidered bucket hatsPromotional headwear is a cost-effective investment for any business. Going back to the statistics we’ve mentioned earlier, a custom printed cap can make about 3,100 impressions in its lifespan. That’s a lot of potential customers you can convert for each investment of a custom printed baseball cap or embroidered bucket hats.

While personalised headwear may not be as inexpensive as smaller items like promotional keychains, cheap imprinted pens and other novelty items, you’re sure that your investment will go a long with branded caps. In the end, promotional headwear is more affordable than other event giveaways because of its promotional potential.

Promotional headwear offers long lasting use

Custom printed baseball capspromotional-baseball-caps aren’t just functional and customisable, they’re also made for long lasting use. Even long after the sporting event or outdoor beach promotion is over, you know your brand will continue to get extra exposure for a long time. That makes your advertising cost-effective all around.

But there’s one thing you do need to make sure. Consumers, according to research, are like to wear attractive and stylish promotional caps. To get the most out of your advertising investment, it’s best to look for a trendy cap your target market will love to wear.

Ready to invest in promotional headwear? Get in touch with Vivid Promotions for a wide selection of promotional caps and hats at an affordable cost.