In today’s highly competitive world, businesses need to do more than creating quality products and services. While great products will usually sell themselves, you need to be more aggressive with your business promotion ideas if you want to get a bigger slice of the pie than your competitors.
One of the best ways to boost brand awareness in one go is through event marketing. Event marketing, whether big or small, offers a unique experience for potential consumers to interact and get to know your brand. When done really well, promotional outdoor events can leave a lasting impression that will consequently result in long lasting rewards.
Provided that you did your homework and you have a meticulous plan for your outdoor event and you’ve established what you want to achieve, here are business promotion ideas you should try:
Create a Prominent Event Logo and Message
No matter if you’re planning a sporting event, product launch or advertising a cause, one of the main goals of an outdoor event is to boost brand awareness. You can effectively do that if you have a prominent event logo and message that everyone can easily identify. It’s not enough to have a kickass poster of your logo printed out. You also have to brainstorm a catchy tagline for better recall.
Make it More Fun with Outdoor Games
With an outdoor setting for your promotional event, it isn’t easy to contain everyone’s attention. To break the ice and get everyone to focus on your message, games are a fun way to do just that. It doesn’t have to be a complex game. A simple “Bring Me” game or an exciting group activity should do the trick.
When thinking of the perfect game for your outdoor event, the ultimate goal is to ensure potential customers have the best time. When they’re having fun, it’s easier for them to remember and even love your brand.
Don’t Forget About the Food
Depending on the type of outdoor event you’re planning, consider adding food to the mix. You can set up tall tables, for example, and serve potential customers with finger foods. Customers can interact with each other over food while also learning more about your brand. With event logos, posters and other promotional items, you activate your target market’s visual sense. With good food, you activate their taste buds. The more senses you activate, the better brand recall it will be.
Offer Promotional Giveaways
It’s not enough that potential customers have fun at your outdoor events. If you want to make the most of your advertising event, give them something they can take home. For outdoor events especially during the summer season, you can’t go wrong with promotional caps and embroidered hats. Personalised caps and hats are wearable, widely visible and cost-effective making them the perfect giveaways for long lasting rewards.
Vivid Promotions carry a wide array of promotional headwear available for different printing decorations to beautifully show off your brand for more people to see. Here are some of our popular imprinted caps to suit your marketing business ideas.
Promotional Eco-Friendly Caps
Personalised Mesh Caps
To offer sun protection without sacrificing comfort, personalised mesh caps are best for your summer season outdoor events.
Promotional Bucket Hats
Even during the colder months, you can still promote your brand with embroidered hats. Promotional beanies, for example, are great for the winter season.
Branded Golf Caps
If your brand is hosting a golf event to promote a good cause, there’s no better way to show off your message than with promotional golf caps.
Don’t Forget to Follow Up
Your outdoor event was a huge success and all four business promotional ideas worked like a charm. Does that mean your advertising job is over? Of course not! If you want to convert your connections into profits, you need to follow up. Get connected with potential customers through email or social media and sell them your brand some more.