5 Ts of Choosing the Perfect Promotional Giveaways

Whether you’re planning a small promotional campaign or a massive sporting event of the year, promotional giveaways play a key role in promoting your brand, product or service.

Promotional products are available in a huge selection of categories. There are low cost and small items like imprinted keychains and other novelty items that are great for direct mail campaigns. There are also wearable items like promotional apparel, branded tumblers, custom printed bags and other similar items that are great for trade shows, conferences and product launches. Expensive giveaways such as watches and premium executive pens are also available for corporate events and award ceremonies.

How do you choose the perfect promotional giveaway for your campaign? Here are 5 Ts to help you sort out the numerous choices available in the market:


target-audienceAs much as you want to reach all types of customers, it’s not just possible or practical. The truth is, your product or service is not always suited for everyone. When choosing the right promotional giveaways, you need a target audience in mind. You have to consider factors such as age, demographics, lifestyle, and hobbies among other things.

For example, if you’re a sports brand aiming to reach as many sports fans as possible, you’ll do well choosing sporty giveaways like custom promo caps. It also helps to consider promotional products related to your product or service. You’ll also want to examine what kind of promotional giveaways your competitors offer.

Total Cost

Depending on your brand promotion goals and your target audience, you need to figure out a budget for this aspect of your business.

If your goal is to connect with high position executives from big brands, total advertising cost can be costly. You have to consider premium promotional products such as professional watches or high-end promotional pens to make a good impression. If you want to ensure superior brand presence at sporting or outdoor events, branded caps and hats are perfect.

Vivid Promotions has a huge collection of promo products to suit every budget. Contact us for more information.


To guarantee a successful promotion, timing matters too. When choosing ideal promotional giveaways for your target audience, you also need to consider the time of the year.

If you’re hosting a campaign during the winter season, weather-appropriate promotional products such as beanies, knit caps, and sweaters are recommended. If you’re planning a sporting event during the summer season, promotional headwear offers the perfect sun protection and a visible printing area for your logo decoration.


promotional apparelThere are many types of promotional products for every type of advertising campaign. But if your goal is long lasting promotional rewards, wearable giveaways are among the best types of promotional giveaways.

Personalised and embroidered caps, in particular, are top choices for many businesses because they are eye-catchy, sporty and trendy. But more importantly, promotional caps can be worn year-round and for a long time. With one embroidered baseball cap, you can reach hundreds or even thousands of potential customers.

Still not convinced? Here’s why you should use promotional headwear for your advertising.


When considering promotional giveaways to invest in, it’s also important to take into account current trends.

For example, if you’re giving away custom printed caps for a sporting event, you need to give your customers something stylish, attractive and also trendy. That’s one way to ensure that they’ll be wearing your promotional gift all the time. Consequently, your brand gets more exposure making the most of your investment.

Ready to show off your brand outdoors with promotional headwear? Here are some of the most popular hats and trendy baseball caps you should check out:

6-Panel Camo Truckers Cap

6-panel-camo-truckers-cap-expressIf you want to give your brand a rugged, trendy look, this 6-Panel Camo Truckers Cap is just the promotional item you need. This sporty cap features a structured look with camo print on fabric and mesh. It’s a quick stand out in any crowd. Just make sure your logo is beautifully embroidered on the crown for maximum exposure.

Hi Vis Cap With 3M Reflective Tape

hi-vis-cap-with-3m-reflective-tapePromotional safety caps employees use at job sites doesn’t have to be boring. With this personalised Hi Vis Cap With 3M Reflective Tape, you get to promote your brand in style. The promotional cap features waterproof Oxford outer layer, 3M reflective tape and high visibility safety. It’s great for daytime and nighttime use.

Madison Cheap Cap

madison-cheap-capThere’s no need to break the budget to guarantee promotional success. With this Madison Cheap Cap, your brand can enjoy extra brand exposure outdoors at an affordable cost. The structured 6-panel cap is available in a variety of trendy colours, which can be complemented with an attractive embroidery decoration.

Helix Microfleece Skull-Cap

helix-microfleece-skull-capFor winter season promotions, you can’t go wrong with this custom printed Helix Microfleece Skull-Cap. Lightweight, windproof and customisable, this promotional beanie will quickly warm up with your target market. It is available for a classy embroidery logo decoration to match the cap’s classic look.

Executive Striped Cap

promotional giveaways - executive capWith the right branded cap, you can easily win over executives and inspire brand loyalty. This professional and trendy Executive Striped Cap, for example, is perfect for corporate outdoor events. Featuring a structured design with printed lines over the entire fabric, this branded cap will look even better with your logo delicately embroidered in place.


For affordable promotional giveaways, go to Vivid Promotions.

5 Simple Yet Powerful Sports Marketing Ideas for Your Sports Event

sports marketing ideasWhether you’re promoting a brand name or a physical product, sports marketing is an excellent way to connect with your target market through sports. Sporting events, in particular, are a great place to win over loyal customers. As sports fans have fun, it will be easier to rally them to jump on board with your brand.

There are all types of sports fans around the world. In Australia, for example, football and cricket fans abound. To win over these types of audience, here are 6 sports marketing ideas to keep in mind for your next sporting event:

Come up with a sporting event name

There are dozens of sporting events that take place every year. To set your promotional event from the competition, one of the first things you need to do is come up with a memorable sporting event name.

Brainstorm creative and clever event names if possible. Use unique words that people will easily remember. You may even add a tagline or slogan for better recall. Or you can always keep it simple yet still effective with your brand name plus “Olympics,” “Sports Day” and other such words to complete the event title.

Design a creative logo

Once you’ve come up with a suitable event name, the next step is to design a creative logo. This sporting marketing strategy is important because your logo is what potential customers will see everywhere. You’ll need your logo to fun, creative and memorable. Pair it up with a catchy slogan and have it printed on posters, flyers and online on varied social media platforms.

The goal is to make your logo as visible as possible so sports fans remember that you have an upcoming event they shouldn’t miss.

Engage your audience through social media

If you haven’t added social media marketing to your sports marketing ideas yet, you’re doing it wrong. Today’s sports fans are also tech savvy. Your brand should take advantage and utilize social media to engage them before, during and after the sports events.social-media-marketing

Exciting promotions through social media prior to the event will help spread the word out. You can host online contests and games, for example, as an added bonus. During the sporting event, you can create hashtags and encourage your audience to tweet or share their posts on Facebook and other social media platforms. After the sports event, you can stay connected with your audience through social media follow-ups. You can ask for feedback about the promotional sporting event, offer additional discounts and just stay connected so it’s harder for customers to forget your brand.

Prepare pre- and post-game activities

During the day of the event, prepare pre- and post-game activities to draw more audience to your sporting event. Parades, live performances, and pep rallies are excellent activities that will pump some excitement to your promotional event. For post-game incentives, you can keep the excitement alive with contests, prizes, awards and press conferences.

Offer sporty promotional giveaways

promotional headwearFinally, to complete our list of sports marketing ideas, you can go the extra mile with promotional giveaways. Promotional products your customers can use for a long time are highly recommended for building brand loyalty. For sporting events, promotional caps and hats are among the most popular incentives sports fans will always love to receive.

Whether you’re hosting an annual Australian football event, baseball league, golf tournament or any other sporting events, Vivid Promotions offers a huge selection of promotional headwear to meet your marketing needs.

Here are some of our most popular custom printed caps you should check out:

Cotton Cap with Bottle Opener & Australian Flag

promotional-caps-australian-flagPerfect for football events and other Australian sporting campaigns, this embroidered cotton cap features a structured 6-panel look with pre-curved peak, bottle opener and an Australian flag embroidery that makes it a sure stand out. The Cotton Cap with Bottle Opener & Australian Flag is not only sporty but also dual-function and patriotic.

Baseball Cap with Peak Flames

promotional-baseball-cap-with-embroideryThis Baseball Cap with Peak Flames is another hot incentive perfect for any sporting event. Available in bold and vibrant red colour, this promotional baseball cap features a structured 6 panel, low profile pre-curved peak and the distinctive flame embroidery. To complete the sporty look, your logo can be beautifully embroidered on the front to complement the trendy design.

Premium Soft Mesh Cap

premium-soft-mesh-capMake a premium brand impression with this personalised Premium Soft Mesh Cap. Breathable and durable, this promotional trucker mesh cap is made from 100% cotton fabric featuring a structured 6-panel design with slight pre-curved peak. Completing the ultra-comfy look is the padded sweatband so your customers feel comfortable all day while enjoying your sporting event.

White Sports Mesh Cap

white-sports-mesh-capQuick dry sports caps like this White Sports Mesh Cap also makes a perfect promo gift for sports fans. Featuring an unstructured 6-panel design made from sports mesh, this promotional cap is more comfortable to wear than your standard brushed cotton caps. Available in classic white colour, your embroidered logo is sure to easily stand out in the crowd.

E.V.A. Foam Adjustable Visor

eva-foam-adjustable-promotional-visorsIf you have a tight marketing budget and you want to reach as many potential customers as possible, low-cost promotional products such as this E.V.A. Foam Adjustable Visor are perfect for your sporting event.

This promotional visor is available in a variety of fun colours. It is also available for a bold screen print decoration of your logo on the brim. Contact Vivid Promotions if you want your logo on other areas of the visor. You’ll need to submit your design for consideration.

Step-by-Step Guide: How to Request a Quote

Requesting a quote for our promotional products is pretty straightforward. Just follow the simple step-by-step process below:

Step 1: Click the “Quote List” tab. Once redirected to the next page, just click “Continue.”

Step 2: Choose your promotional products through the search tab on the upper left or by browsing through our “Promotional Products Catalogue”.

In this case, let’s consider the “Brushed Heavy Cotton Cap with Road Embroidery.”

Step 3: Click on the item and look for the “Add to Quote List” tab. You’ll be redirected to the “Quote List” page where you need to fill up important information.

Step 4: Choose your print preference, set date required and specify quantity requirements.

Step 5: If you click on “QUANTITIES” on the upper right corner, you’ll get a pop-up for more info.

Step 6: You can also add more promotional items to your “Quote List.” Simply click “Continue Browsing”.

Step 7: Choose your additional items. Just click “Add to Quote List” and fill out the important information.

Step 8: You can add as many items as you want. You can also remove items. Just tick “Remove” and click “Update.”

Step 9: When ready, proceed by clicking “Submit quote request.”

Step 10: If you’re an existing customer, simply sign in with your e-mail address and password. For new customers, you need to fill out personal details to proceed.

Step 11: To ensure a more accurate quote, make sure to clearly fill out all necessary information including delivery details so freight rates can be included in the quote.

Step 12: Click Continue and you’re done. One of our sales consultants will get back to you ASAP.


If you have more questions, don’t hesitate to contact us at Vivid Promotions.


How to Place Your Promotional Product Order
Artwork Format Requirements
How to Ask for a Product Sample

Artwork Format Requirements for Timely Production

At Vivid Promotions, we want to make sure that your logo or artwork looks impeccable on your promotional products. To do this, we request clients to double check our artwork requirements to ensure timely production.

Here are the necessary requirements your artwork should meet for a great looking logo imprint:

Required File Formats

For spot colour printing (pad printing, screen printing, etc), Vivid Promotions can only accept vectorized file formats such as AI, EPS, etc.

For embroidery or digital four colour process printing, we can accept any high quality (300+DPI) format such as JPEG, BMP, TIFF, PSD, etc as long as they are saved in CMYK colour format.

Important Information

Please note that if you’re sending a vectorised file format, ensure that all fonts used in your artwork are saved as outlines.

Please do not simply rename the file extension of your file to match the formats we require. They will not open.

All artworks submitted are reviewed and approved by our team. Once your artwork has been approved, Vivid Promotions will prepare an artwork proof for your review and approval before your order goes to production.

Changes to your logo/artwork can still be made before your order goes to production. We will also recommend changes if necessary for best output. You will be notified for your approval for any changes needed.


How to Place Your Promotional Product Order
Step-by-Step Guide: How to Request a Quote
How to Ask for a Product Sample

How to Ask for a Product Sample And What to Know

At Vivid Promotions, we pride ourselves in ensuring that our clients avail the perfect promotional product to suit your advertising needs, budget, image and time frame.

To help you make the right decision on your promotional giveaways, we provide samples upon request. But considering expenses incurred with this process, we have important policies you need to take into consideration when requesting for product samples.

For New Clients

If you’re a new client of Vivid Promotions, here’s what you need to know when requesting for product samples:

1. To ensure that you’re making the best product choices for your advertising, we recommend speaking with one of our sales consultants to help narrow down your options.

2. You can also request for product quotations for an accurate estimate of rates and pricing including freight.

3. To avail the best prices, we highly recommend clients to shop around and compare competitor quotes.

4. If you’re happy with our quotation and would like to proceed with an order, we are more than happy to provide you with product samples so you can inspect product quality, appearance, and decoration before you finalise your purchase.

5. Vivid Promotions can supply a maximum quantity of one (1) product sample provided the total value is less than $5.00 plus GST.

6. For samples more than $5.00 plus GST but less than $50.00 plus GST (based on the lowest quantity unit price break), we require full pre-payment prior to dispatch. After you’ve thoroughly inspected the samples and you’ve placed your orders, we will refund or credit your account for the full invoice amount.

7. Samples with an accumulated value of over $50.00 plus GST are non-returnable for credit unless you place an order with Vivid Promotions. Note that credit only applies to product samples that match the products ordered. Any other samples that do not corroborate with your product orders are not available for credit or refund.

8. For a specific product sample over $30.00 plus GST (based on the lowest quantity price) that’s not in stock at our warehouse or in our showroom, and needs to be ordered in as a special request, said product is non-returnable / non-refundable if an order for that item is not placed with Vivid Promotions. If an order is placed for this item and the sample is returned in good order, we’ll gladly deduct the cost from your order.

For Existing Clients

Here’s everything you need to know if you want to request for product samples:

1. If you are an existing Vivid Promotions client with an annual spending of over $5,000, you can request for any product sample or a range of accumulated samples free of charges provided that the total does not exceed $50.00 plus GST.  However, we do kindly ask that you return these samples within a 21-day period. Failure to return samples within the required time frame will result in an automatic invoice charged to your account.

3. Sample orders with an accumulated value over $50.00 plus GST are only returnable for credit if you place an order with Vivid Promotions. Credit is only applicable to item samples that match with your orders. Samples that do match your orders are non-returnable for credit.

Policy Changes

Vivid Promotions reserves the right to review and change this request for sample policy at any time without prior notice.


How to Place Your Promotional Product Order
Artwork Format Requirements for Timely Production
Step-by-Step Guide: How to Request a Quote

How to Place Your Promotional Product Order

Found the perfect promotional giveaway for your next event? Congratulations! You’re about to bring your advertising to the next level.

If you’re ready to place your orders with Vivid Promotions, we have a simple and straightforward process. For quicker, easier and hassle-free process, make sure you have your ordering information and delivery details ready.

To place your order, you can send us your purchase order or email us to connect with one of our friendly sales team to get your orders underway. It’s that easy.

Promotional Product Order Process

For a step-by-step guide, here’s everything you need to do:

1. To begin, you can get a quote on the promotional products of your choice to view accurate pricing, images, and custom printing options. Click here for a step-by-step guide on how to request a quote.

2. To ensure an accurate quote, make sure to provide all information requested including delivery address so freight charges are included in the total quote.

3. Once you’ve requested the quote, one of our staff will get in touch with you to confirm the details and email you an official quote. In case of difficulties or if you have other queries, give us a call at 1300 72 70 92.

4. Once you’re ready to place your order, send through a detailed email of your order requirements, including such details as the product code, colours, quantities,  artwork files, delivery address and required date. You can also give us a call to place your promotional products order if that’s more convenient for unbranded orders.

5. For the final step, it’s time to finalise your orders. Our sales team will give you a preview of your promotional product orders to double check. If there are no corrections and changes, we’ll complete your order, which we will then send to production.

At Vivid Promotions, we can process and finalise promotional product orders within the same day. If you can respond to our emails and faxes promptly, we can guarantee to complete your order request in less than an hour.

Important Note: Please double check stock levels – as they can vary from day to day – prior to order to ensure delivery deadlines are met on time.

Tight Deadlines

Vivid Promotions can accommodate urgent promotional product orders. Check our rush order range, which includes low-cost promotional merchandise items, for last minute rush orders. We can deliver rush orders within 72 hours.

Payment Options

Vivid Promotions accepts Credit Card payments (MasterCard and Visa only). Or you can simply pay with EFT and email through remittance advice for a fast and instant transaction.

For more info on payment options, get in touch with the sales consultant who assisted with your ordering process.

Now sit back and relax. Vivid Promotions will take care of your promotional product needs.


Step-by-Step Guide: How to Request a Quote
Artwork Format Requirements
How to Ask for a Product Sample