5 Ts of Choosing the Perfect Promotional Giveaways

Whether you’re planning a small promotional campaign or a massive sporting event of the year, promotional giveaways play a key role in promoting your brand, product or service.

Promotional products are available in a huge selection of categories. There are low cost and small items like imprinted keychains and other novelty items that are great for direct mail campaigns. There are also wearable items like promotional apparel, branded tumblers, custom printed bags and other similar items that are great for trade shows, conferences and product launches. Expensive giveaways such as watches and premium executive pens are also available for corporate events and award ceremonies.

How do you choose the perfect promotional giveaway for your campaign? Here are 5 Ts to help you sort out the numerous choices available in the market:

Target

target-audienceAs much as you want to reach all types of customers, it’s not just possible or practical. The truth is, your product or service is not always suited for everyone. When choosing the right promotional giveaways, you need a target audience in mind. You have to consider factors such as age, demographics, lifestyle, and hobbies among other things.

For example, if you’re a sports brand aiming to reach as many sports fans as possible, you’ll do well choosing sporty giveaways like custom promo caps. It also helps to consider promotional products related to your product or service. You’ll also want to examine what kind of promotional giveaways your competitors offer.

Total Cost

Depending on your brand promotion goals and your target audience, you need to figure out a budget for this aspect of your business.

If your goal is to connect with high position executives from big brands, total advertising cost can be costly. You have to consider premium promotional products such as professional watches or high-end promotional pens to make a good impression. If you want to ensure superior brand presence at sporting or outdoor events, branded caps and hats are perfect.

Vivid Promotions has a huge collection of promo products to suit every budget. Contact us for more information.

Timing

To guarantee a successful promotion, timing matters too. When choosing ideal promotional giveaways for your target audience, you also need to consider the time of the year.

If you’re hosting a campaign during the winter season, weather-appropriate promotional products such as beanies, knit caps, and sweaters are recommended. If you’re planning a sporting event during the summer season, promotional headwear offers the perfect sun protection and a visible printing area for your logo decoration.

Types

promotional apparelThere are many types of promotional products for every type of advertising campaign. But if your goal is long lasting promotional rewards, wearable giveaways are among the best types of promotional giveaways.

Personalised and embroidered caps, in particular, are top choices for many businesses because they are eye-catchy, sporty and trendy. But more importantly, promotional caps can be worn year-round and for a long time. With one embroidered baseball cap, you can reach hundreds or even thousands of potential customers.

Still not convinced? Here’s why you should use promotional headwear for your advertising.

Trends

When considering promotional giveaways to invest in, it’s also important to take into account current trends.

For example, if you’re giving away custom printed caps for a sporting event, you need to give your customers something stylish, attractive and also trendy. That’s one way to ensure that they’ll be wearing your promotional gift all the time. Consequently, your brand gets more exposure making the most of your investment.

Ready to show off your brand outdoors with promotional headwear? Here are some of the most popular hats and trendy baseball caps you should check out:

6-Panel Camo Truckers Cap

6-panel-camo-truckers-cap-expressIf you want to give your brand a rugged, trendy look, this 6-Panel Camo Truckers Cap is just the promotional item you need. This sporty cap features a structured look with camo print on fabric and mesh. It’s a quick stand out in any crowd. Just make sure your logo is beautifully embroidered on the crown for maximum exposure.

Hi Vis Cap With 3M Reflective Tape

hi-vis-cap-with-3m-reflective-tapePromotional safety caps employees use at job sites doesn’t have to be boring. With this personalised Hi Vis Cap With 3M Reflective Tape, you get to promote your brand in style. The promotional cap features waterproof Oxford outer layer, 3M reflective tape and high visibility safety. It’s great for daytime and nighttime use.

Madison Cheap Cap

madison-cheap-capThere’s no need to break the budget to guarantee promotional success. With this Madison Cheap Cap, your brand can enjoy extra brand exposure outdoors at an affordable cost. The structured 6-panel cap is available in a variety of trendy colours, which can be complemented with an attractive embroidery decoration.

Helix Microfleece Skull-Cap

helix-microfleece-skull-capFor winter season promotions, you can’t go wrong with this custom printed Helix Microfleece Skull-Cap. Lightweight, windproof and customisable, this promotional beanie will quickly warm up with your target market. It is available for a classy embroidery logo decoration to match the cap’s classic look.

Executive Striped Cap

promotional giveaways - executive capWith the right branded cap, you can easily win over executives and inspire brand loyalty. This professional and trendy Executive Striped Cap, for example, is perfect for corporate outdoor events. Featuring a structured design with printed lines over the entire fabric, this branded cap will look even better with your logo delicately embroidered in place.

 

For affordable promotional giveaways, go to Vivid Promotions.