Sporting Event Checklist for Surefire Success

Hosting a sporting event?

sporting event checklistWhether you’re organising one to raise funds, boost brand awareness, recruit members or ensure customer loyalty, careful and detailed planning is imperative for surefire success. There are plenty of things that could go wrong during a promotional event. So, it’s always best to prepare for any potential or foreseeable mishaps, just in case, than wait on the day of the event to do something.

To help with your event planning, we have here a sporting event checklist divided into three phases to get you started.

Pre-Sporting Event Checklist

In general, these are the important things to think about prior to your sporting event.

> Prepare a budget
> Pick a location or venue for the event
> Plant the event agenda or program
> Seek for sponsorships
> Develop a marketing or promotional plan
> Define your event participant or audience
> Secure local government requirements
> Prepare permits and licenses
> Hire contracts for the event set-up
> Create a risk management plan
> Create a security plan
> Design a plan for site preparation
> Develop a waste management plan
> Design a traffic management plan
> Organize your group of volunteers and staff

On the Day of the Event

If you’ve created a comprehensive strategy for each of the pre-sporting event checklist above, everything should go as smooth as silk on the day of the event. For this phase of your promotional campaign, you only have to take care of the following:

> Full briefing for your team, staff and volunteers
> Get the contact list circulated to the entire team
> Set-up the registration and entertainers area
> Reiterate chain of command in case of mishaps or emergencies

Post Sporting Event Checklist

Your event may have been a huge success. You’ve boosted brand awareness and network with more potential customers, but planning doesn’t stop before and during the sporting event. This post sporting event checklist is also important for complete success.

> Event clean-up
> Event evaluation and debriefing
> Thank you letters to your team
> Thank you presentation to sponsors

Please note that the sporting event checklist above is designed only as a guide or reference. It’s not a comprehensive plan for sporting events. You’ll want to consider other reference documents to help with your planning process.

No promotional event is complete without promotional giveaways. So if you want to leave a more long-lasting brand impression, embroidered baseball caps are perfect for sporting events.

At Vivid Promotions, we offer a huge selection of promotional caps and hats available for customisation for maximum impact.

5 Ts of Choosing the Perfect Promotional Giveaways

Whether you’re planning a small promotional campaign or a massive sporting event of the year, promotional giveaways play a key role in promoting your brand, product or service.

Promotional products are available in a huge selection of categories. There are low cost and small items like imprinted keychains and other novelty items that are great for direct mail campaigns. There are also wearable items like promotional apparel, branded tumblers, custom printed bags and other similar items that are great for trade shows, conferences and product launches. Expensive giveaways such as watches and premium executive pens are also available for corporate events and award ceremonies.

How do you choose the perfect promotional giveaway for your campaign? Here are 5 Ts to help you sort out the numerous choices available in the market:


target-audienceAs much as you want to reach all types of customers, it’s not just possible or practical. The truth is, your product or service is not always suited for everyone. When choosing the right promotional giveaways, you need a target audience in mind. You have to consider factors such as age, demographics, lifestyle, and hobbies among other things.

For example, if you’re a sports brand aiming to reach as many sports fans as possible, you’ll do well choosing sporty giveaways like custom promo caps. It also helps to consider promotional products related to your product or service. You’ll also want to examine what kind of promotional giveaways your competitors offer.

Total Cost

Depending on your brand promotion goals and your target audience, you need to figure out a budget for this aspect of your business.

If your goal is to connect with high position executives from big brands, total advertising cost can be costly. You have to consider premium promotional products such as professional watches or high-end promotional pens to make a good impression. If you want to ensure superior brand presence at sporting or outdoor events, branded caps and hats are perfect.

Vivid Promotions has a huge collection of promo products to suit every budget. Contact us for more information.


To guarantee a successful promotion, timing matters too. When choosing ideal promotional giveaways for your target audience, you also need to consider the time of the year.

If you’re hosting a campaign during the winter season, weather-appropriate promotional products such as beanies, knit caps, and sweaters are recommended. If you’re planning a sporting event during the summer season, promotional headwear offers the perfect sun protection and a visible printing area for your logo decoration.


promotional apparelThere are many types of promotional products for every type of advertising campaign. But if your goal is long lasting promotional rewards, wearable giveaways are among the best types of promotional giveaways.

Personalised and embroidered caps, in particular, are top choices for many businesses because they are eye-catchy, sporty and trendy. But more importantly, promotional caps can be worn year-round and for a long time. With one embroidered baseball cap, you can reach hundreds or even thousands of potential customers.

Still not convinced? Here’s why you should use promotional headwear for your advertising.


When considering promotional giveaways to invest in, it’s also important to take into account current trends.

For example, if you’re giving away custom printed caps for a sporting event, you need to give your customers something stylish, attractive and also trendy. That’s one way to ensure that they’ll be wearing your promotional gift all the time. Consequently, your brand gets more exposure making the most of your investment.

Ready to show off your brand outdoors with promotional headwear? Here are some of the most popular hats and trendy baseball caps you should check out:

6-Panel Camo Truckers Cap

6-panel-camo-truckers-cap-expressIf you want to give your brand a rugged, trendy look, this 6-Panel Camo Truckers Cap is just the promotional item you need. This sporty cap features a structured look with camo print on fabric and mesh. It’s a quick stand out in any crowd. Just make sure your logo is beautifully embroidered on the crown for maximum exposure.

Hi Vis Cap With 3M Reflective Tape

hi-vis-cap-with-3m-reflective-tapePromotional safety caps employees use at job sites doesn’t have to be boring. With this personalised Hi Vis Cap With 3M Reflective Tape, you get to promote your brand in style. The promotional cap features waterproof Oxford outer layer, 3M reflective tape and high visibility safety. It’s great for daytime and nighttime use.

Madison Cheap Cap

madison-cheap-capThere’s no need to break the budget to guarantee promotional success. With this Madison Cheap Cap, your brand can enjoy extra brand exposure outdoors at an affordable cost. The structured 6-panel cap is available in a variety of trendy colours, which can be complemented with an attractive embroidery decoration.

Helix Microfleece Skull-Cap

helix-microfleece-skull-capFor winter season promotions, you can’t go wrong with this custom printed Helix Microfleece Skull-Cap. Lightweight, windproof and customisable, this promotional beanie will quickly warm up with your target market. It is available for a classy embroidery logo decoration to match the cap’s classic look.

Executive Striped Cap

promotional giveaways - executive capWith the right branded cap, you can easily win over executives and inspire brand loyalty. This professional and trendy Executive Striped Cap, for example, is perfect for corporate outdoor events. Featuring a structured design with printed lines over the entire fabric, this branded cap will look even better with your logo delicately embroidered in place.


For affordable promotional giveaways, go to Vivid Promotions.

5 Simple Yet Powerful Sports Marketing Ideas for Your Sports Event

sports marketing ideasWhether you’re promoting a brand name or a physical product, sports marketing is an excellent way to connect with your target market through sports. Sporting events, in particular, are a great place to win over loyal customers. As sports fans have fun, it will be easier to rally them to jump on board with your brand.

There are all types of sports fans around the world. In Australia, for example, football and cricket fans abound. To win over these types of audience, here are 6 sports marketing ideas to keep in mind for your next sporting event:

Come up with a sporting event name

There are dozens of sporting events that take place every year. To set your promotional event from the competition, one of the first things you need to do is come up with a memorable sporting event name.

Brainstorm creative and clever event names if possible. Use unique words that people will easily remember. You may even add a tagline or slogan for better recall. Or you can always keep it simple yet still effective with your brand name plus “Olympics,” “Sports Day” and other such words to complete the event title.

Design a creative logo

Once you’ve come up with a suitable event name, the next step is to design a creative logo. This sporting marketing strategy is important because your logo is what potential customers will see everywhere. You’ll need your logo to fun, creative and memorable. Pair it up with a catchy slogan and have it printed on posters, flyers and online on varied social media platforms.

The goal is to make your logo as visible as possible so sports fans remember that you have an upcoming event they shouldn’t miss.

Engage your audience through social media

If you haven’t added social media marketing to your sports marketing ideas yet, you’re doing it wrong. Today’s sports fans are also tech savvy. Your brand should take advantage and utilize social media to engage them before, during and after the sports

Exciting promotions through social media prior to the event will help spread the word out. You can host online contests and games, for example, as an added bonus. During the sporting event, you can create hashtags and encourage your audience to tweet or share their posts on Facebook and other social media platforms. After the sports event, you can stay connected with your audience through social media follow-ups. You can ask for feedback about the promotional sporting event, offer additional discounts and just stay connected so it’s harder for customers to forget your brand.

Prepare pre- and post-game activities

During the day of the event, prepare pre- and post-game activities to draw more audience to your sporting event. Parades, live performances, and pep rallies are excellent activities that will pump some excitement to your promotional event. For post-game incentives, you can keep the excitement alive with contests, prizes, awards and press conferences.

Offer sporty promotional giveaways

promotional headwearFinally, to complete our list of sports marketing ideas, you can go the extra mile with promotional giveaways. Promotional products your customers can use for a long time are highly recommended for building brand loyalty. For sporting events, promotional caps and hats are among the most popular incentives sports fans will always love to receive.

Whether you’re hosting an annual Australian football event, baseball league, golf tournament or any other sporting events, Vivid Promotions offers a huge selection of promotional headwear to meet your marketing needs.

Here are some of our most popular custom printed caps you should check out:

Cotton Cap with Bottle Opener & Australian Flag

promotional-caps-australian-flagPerfect for football events and other Australian sporting campaigns, this embroidered cotton cap features a structured 6-panel look with pre-curved peak, bottle opener and an Australian flag embroidery that makes it a sure stand out. The Cotton Cap with Bottle Opener & Australian Flag is not only sporty but also dual-function and patriotic.

Baseball Cap with Peak Flames

promotional-baseball-cap-with-embroideryThis Baseball Cap with Peak Flames is another hot incentive perfect for any sporting event. Available in bold and vibrant red colour, this promotional baseball cap features a structured 6 panel, low profile pre-curved peak and the distinctive flame embroidery. To complete the sporty look, your logo can be beautifully embroidered on the front to complement the trendy design.

Premium Soft Mesh Cap

premium-soft-mesh-capMake a premium brand impression with this personalised Premium Soft Mesh Cap. Breathable and durable, this promotional trucker mesh cap is made from 100% cotton fabric featuring a structured 6-panel design with slight pre-curved peak. Completing the ultra-comfy look is the padded sweatband so your customers feel comfortable all day while enjoying your sporting event.

White Sports Mesh Cap

white-sports-mesh-capQuick dry sports caps like this White Sports Mesh Cap also makes a perfect promo gift for sports fans. Featuring an unstructured 6-panel design made from sports mesh, this promotional cap is more comfortable to wear than your standard brushed cotton caps. Available in classic white colour, your embroidered logo is sure to easily stand out in the crowd.

E.V.A. Foam Adjustable Visor

eva-foam-adjustable-promotional-visorsIf you have a tight marketing budget and you want to reach as many potential customers as possible, low-cost promotional products such as this E.V.A. Foam Adjustable Visor are perfect for your sporting event.

This promotional visor is available in a variety of fun colours. It is also available for a bold screen print decoration of your logo on the brim. Contact Vivid Promotions if you want your logo on other areas of the visor. You’ll need to submit your design for consideration.

5 Surefire Ways to Build Brand Loyalty

brand loyaltyWhat’s more important than the first sale? Brand loyalty.

According to research, loyal customers are worth up to 10x as much as their first purchase. If you can convince one customer to stick with your brand over the competition, it’s equivalent to having up to ten customers in one loyal customer. Even better, repeat customers spend 67% more than new customers.

Research also suggests that if you can increase customer retention rates by 5%, you can expect an increase in profit by 25 to 95%. It also has effects on costs, decreasing it by 10% with a 2% increase in customer retention.

It can’t be reiterated more. Customer retention and brand loyalty are vital to your business’s success. Here are some customer loyalty marketing strategies that will keep your customers hooked to your brand:

1. Offer quality products and services

First things first. One of the surest ways to elicit customer loyalty is if you’re offering value your customers can always count on. That means producing quality products and services consistently. When customers buy a product or avail a service, they have a certain level of expectation dependent on the price they paid. If you guarantee consistent quality that offers great value for their investment, your brand is on track to attract a horde of loyal customers.

2. Know what ticks your target market

It’s not enough that you have a high-quality product to offer the market. Even with perfect products, nine out of ten startups fail because of one potential critical factor. Your product, it turns out, may not be the perfect fit for what your customers need after all.

More than creating the perfect product, you should focus more on creating the right product that meets what ticks your target market.

This is where product research plays an important role. If you already have a product, the next step should help you improve your product.

3. Get customers engaged regularly

In today’s highly competitive and technological marketplace, fewer customers are likely to stay loyal to a brand. With online shopping fast becoming the norm, customers have more options than ever. If you want your brand to stand out, you need to offer customers more than quality products. What you need is a strategic customer engagement plan.

social-mediaHow do you get customers engaged? Consistently get in touch with them by creating a community where they can feel a sense of belongingness. Customers need to feel that they matter and they have a say with regard to new developments and product improvements. Listen to their opinions and the general consensus then improve your product accordingly.

If your brand doesn’t have social media communities yet, there is no better time to create one now. If you don’t want to lose customers, let them know they can easily access your brand through online communities. Also make sure to respond rapidly to any inquiries, complaints and other concerns. Customers expect an immediate response every time. If you can perfect your social media game, you’ll be retaining one customer after another effortlessly.

4. Ensure brand loyalty with superior customer service

Most of the time, customer service makes all the difference. And statistics support this fact. About 78% of customers bail out on a transaction because of poor customer service. Treat customers poorly during a transaction and you’re less likely to see 68% of your consumers for repeat business. Following a poor customer experience, 89% of customers will gladly start doing business with your competitor.

customer-serviceBut fortunately, we have some good news. If customers have had a negative experience with your brand, there’s hope. About 92% of your customers are likely to go back to your company if you offer an apology for the poor service. Offering discounts also worked. If you can show proof of enhanced customer service, you can effectively convince 49% of consumers to rekindle their business relationship with your brand again.

To ensure brand loyalty from existing customers, make sure to offer superior customer service every time. You can do this in a number of ways. For one, you should train your company’s customer service representatives to be genuinely friendly. You also aim in offering personalized experiences.

5. Give customers a reason to keep coming back

Customers do not just come back to a company because of quality products and excellent customer service. Another surefire consumer loyalty strategy you should employ is to offer customers an irresistible incentive.

promotional giveawaysBusiness incentives are available in various forms and types. You can offer exclusive discounts for loyal customers, for example. You can also reward them with exciting promotional giveaways you wouldn’t offer otherwise.

What are the best types of promotional products to offer customers for brand loyalty?

You can hit two birds with one stone with promotional caps and hats. No matter the season or the industry your business is involved in, embroidered caps and custom printed baseball caps will always work. Personalized caps are affordable, widely visible and very practical all around. Your investment is sure to go a long way.

Here are some of the best promotional caps you should check out if you want to increase build brand loyalty and increase brand awareness at the same time:

Eco-Friendly Caps

eco-friendly-promotional-capsIf you’re after retaining eco-conscious customers, offer them this Recycled Earth Friendly Fabric Cap. Made from 100% recycled earth-friendly fabric, this structured 6-panel cap is sure to hit the sweet spot for any eco-friendly promotion.

Promotional Golf Caps

promotional-golf-caps-build brand loyaltyIf your target market includes the sporty and frequent golfers, let them know you appreciate their loyalty with a personalized golf cap. This Brushed Heavy Cotton Cap with Magnetic Ball Marker on Peak, for example, offers the perfect combo of style, sporty and comfort. What makes it even special is its availability for customization. You can decorate your brand in full-color print to ensure maximum brand exposure in the golf course.

Custom Printed Mesh Caps

promotional-mesh-capsCustom printed mesh caps like the Garret Mesh Backed Cap also make an excellent incentive. Featuring a structured 6-panel design with pre-curved peak and contrast honeycomb mesh backing, this branded cap is not only stylish and sporty but also extremely breathable. It’s just the headwear your customers will love to wear outdoors.

Personalized Bucket Hats

microfibre-promotional-bucket-hatsGreat for summer and outdoor events, embroidered bucket hats are another great incentive to build brand loyalty. With this Microfiber Bucket Hat, you’ve got a customizable and quality promotional hat that’s sure to impress your existing customers. Just make sure the hat is beautifully embroidered with your logo so they’re always reminded of your brand.

In Conclusion

Brand loyalty marketing, in essence, is all about reaching out to existing customers and nurturing business relationships that benefit both parties. There are different loyalty programs your business can try. You can try the five loyalty programs we’ve listed above for a start.