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Phone: 1300 72 70 92
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Promotional Caps Australia

Vivid Promotions is dedicated to providing our clients with quality, affordable and customisable Promotional Headwear. With thousands of promotional caps and hats available in various styles, colours and sizes, we can guarantee advertising solutions for outdoor events, sporting events and an array of promotional campaigns.

For a full range of promotional products, go to Vivid Promotions

Vivid Promotional Hats and Caps

Brushed Heavy Cotton Cap With Contrasting Peak Under

Brushed Heavy Cotton Cap With Contrasting Peak Under
Product Code: HWA4096

Kick off a successful promotional campaign with a giveaway your customers can't refuse. The Brushed Heavy Cotton Cap With Contrasting Peak Under boasts a classic structured look with contrasting inserts and peak under. With over ten popular colour combinations to choose from, embellishing your brand using classic embroidery or colourful printing has never been easier!

4-5k Stitch Embroidery

Qty Price
50 $9.43
100 $8.64
250 $8.11
500 $7.25
1000 $6.79

Exhibit Flat Peak Cap

Exhibit Flat Peak Cap
Product Code: GCDAH950

Reach the promotional peak with this custom embellished Exhibit Flat Peak Cap. Always a hit at sporting and outdoor events, this stylish promotional cap features a structured 6 panel design with flat peak and plastic adjustable double snap. Available in a wide range of bold colours, this promo cap is ideal for imaginative embellishment. From digitally printed transfers to traditional embroidery branding techniques, we'll make your logo shine!

Full Colour Direct Digital Print

Qty Price
25 $10.16
50 $9.00
100 $8.32

Aspect Trucker Cap

Aspect Trucker Cap
Product Code: GCDAH363

A great way to promote your brand is with this custom embellished Aspect Trucker Cap. This trendy promo baseball cap is designed with a velcro closure, front panel with the latest contrast honeycomb mesh fabric, available in a variety of favourite colours. Choose this Aspect Trucker Cap to be printed or embroidered with your logo to appeal your potential customers.

Plastisol Transfer - 1 Colour


Brushed Heavy Cotton Cap with Australia Applique

Promote your brand and some Australian pride with this custom printed Brushed Heavy Cotton Cap with Australia Applique. Featuring a structured 6-panel design with pre-curved peak, this low profile customised promotional cap makes the perfect head accessory for outdoor and sporting events. This heavy brushed cotton promotional cotton cap also features a short touch strap to easily adjust to the most comfortable fit. Completing the look for the Brushed Heavy Cotton Cap with Australia Applique, is the eye-catchy Australian Themed Print Applique that's sure to make your brand pop, especially when added next to it as a bright print or silky embroidery decoration.

Madison Cheap Cap

There's no need to break the budget for a successful outdoor campaign with this custom decorated Madison Cheap Cap. Perfect for outdoor and sporting events, this sporty promotional cotton baseball cap boasts a classic structured 6-panel look with contrast trim on sides for added flare. The Madison Cheap Cap is made from a fine brushed heavy cotton fabric & available in six colourways for variety. For decoration, we recommend our specialised headwear Printing and Embroidery service to complete the branding process.

Idaho Flat Peak Cap

Give your advertising some trendy edge with this personalised Idaho Flat Peak Cap. Featuring a classic structured 6 panel design with flat peak, this wearable promotional item makes the perfect headwear to sport for all kinds of outdoor outings. The Idaho Flat Peak Cap is available in five stylish colours ready to accompany your personal message or business logo. Ask us how to best match the available embellishment options with your brand for maximum effect. Branding options for the Idaho Flat Peak Cap range from traditional embroidery for the hand crafted look, to full colour digital printing for super definition. There's a decoration method to suit any brand!

Premium American Twill Flat Peak Snap Back Pro Styling Cap

When it comes to outdoor promotional events, you can't go wrong with advertising caps. Sporty and trendy, this Premium American Twill Flat Peak Snap Back Pro Styling Cap is designed to be a sure stand out in the crowd. With a modern look, this promo hat boasts a structured 6 panel design with flat peak and the distinctive Snap Back Pro gold sticker. The most popular decoration methods used to brand the Premium American Twill Flat Peak cap are coloured or metallic embroidery and smooth finishing transfer printing.

Poly Twill Trucker Cap with Mesh Back

Promotional trucker caps like this Poly Twill Trucker Cap with Mesh Back are a great way to show off your brand outdoors. Featuring a structured 6 panel look with pre-curved peak, this sporty promo cap is designed to suit any modern style. Contrast stitching adds more style to the look and twin hole plastic snap adjustable closure ensures comfort fit. For decoration, the Poly Twill Trucker Cap with Mesh Back will look fantastic with a multi-colour transfer print or richly finished embroidery.

Quilted Truckers Cap Express

Personalise this Quilted Truckers Cap and ensure maximum brand visibility outdoors. Boasting a futuristic look with a structured 5-panel profile, mesh backing and pre-curved peak, this promotional trucker cap will easily stand out from the competition. Distinctive argyle pattern stitching on the front panel gives this promo trucker cap a unique look your customers will surely love along side their artistically embroidered design.

Truckers Mesh back Cap

Impress customers with the perfect combo of breathability and style with this personalised Truckers Mesh Back Cap. A sure hit at sporting and outdoor events, this super cheap promo headwear item offers a massive branding area for photographic digital transfer printing or colourful embroidery. Featuring a high profile 5-panel design with curved peak, nylon mesh back and plastic snap strap completing the look. This High Profile Truckers Mesh Back Hat is available in a wide array of colourways that you can mix and match with your brand colours

Acrylic Beanie

Warm up to your target market with this stripe printed promotional Acrylic Beanie. A must have for the winter season, this groovy headwear item is made from 100% acrylic featuring a rollback design with contrast multi stripes for added style. Branding this acrylic beanie is best done with a classy embroidery embellishment

Acrylic Beanie Deep Fit

Get your winter season promotion in gear with this personalised Deep Fitting Acrylic Beanie. Featuring a tongue deep fit, this promotional headwear item makes the perfect fit for your advertising needs and budget. The Acrylic Beanie Deep Fit is designed to comfortably fit most head sizes. Available in classic white colour, this custom beanie offers a highly versatile backdrop for your exquisite embroidery decoration.

Cruz Cap

Our customised sporty looking Cruz Cap has embroidered stripes and panel peak. These are most suitable for Motorsport, School and Sporting Events. The Cruz Cap is a structured 6 panel cap, with pre-curved peak. Available in a variety of popular colours which when combined with a smooth transfer print or rustic embroidered design, can really make your brand pop.

Promotional Headwear Blog

5 Surefire Ways to Build Brand Loyalty


brand loyaltyWhat's more important than the first sale? Brand loyalty.

According to research, loyal customers are worth up to 10x as much as their first purchase. If you can convince one customer to stick with your brand over the competition, it's equivalent to having up to ten customers in one loyal customer. Even better, repeat customers spend 67% more than new customers.

Research also suggests that if you can increase customer retention rates by 5%, you can expect an increase in profit by 25 to 95%. It also has effects on costs, decreasing it by 10% with a 2% increase in customer retention.

It can't be reiterated more. Customer retention and brand loyalty are vital to your business's success. Here are some customer loyalty marketing strategies that will keep your customers hooked to your brand:

1. Offer quality products and services

First things first. One of the surest ways to elicit customer loyalty is if you're offering value your customers can always count on. That means producing quality products and services consistently. When customers buy a product or avail a service, they have a certain level of expectation dependent on the price they paid. If you guarantee consistent quality that offers great value for their investment, your brand is on track to attract a horde of loyal customers.

2. Know what ticks your target market

It's not enough that you have a high-quality product to offer the market. Even with perfect products, nine out of ten startups fail because of one potential critical factor. Your product, it turns out, may not be the perfect fit for what your customers need after all.

More than creating the perfect product, you should focus more on creating the right product that meets what ticks your target market.

This is where product research plays an important role. If you already have a product, the next step should help you improve your product.

3. Get customers engaged regularly

In today's highly competitive and technological marketplace, fewer customers are likely to stay loyal to a brand. With online shopping fast becoming the norm, customers have more options than ever. If you want your brand to stand out, you need to offer customers more than quality products. What you need is a strategic customer engagement plan.

social-mediaHow do you get customers engaged? Consistently get in touch with them by creating a community where they can feel a sense of belongingness. Customers need to feel that they matter and they have a say with regard to new developments and product improvements. Listen to their opinions and the general consensus then improve your product accordingly.

If your brand doesn't have social media communities yet, there is no better time to create one now. If you don't want to lose customers, let them know they can easily access your brand through online communities. Also make sure to respond rapidly to any inquiries, complaints and other concerns. Customers expect an immediate response every time. If you can perfect your social media game, you'll be retaining one customer after another effortlessly.

4. Ensure brand loyalty with superior customer service

Most of the time, customer service makes all the difference. And statistics support this fact. About 78% of customers bail out on a transaction because of poor customer service. Treat customers poorly during a transaction and you're less likely to see 68% of your consumers for repeat business. Following a poor customer experience, 89% of customers will gladly start doing business with your competitor.

customer-serviceBut fortunately, we have some good news. If customers have had a negative experience with your brand, there's hope. About 92% of your customers are likely to go back to your company if you offer an apology for the poor service. Offering discounts also worked. If you can show proof of enhanced customer service, you can effectively convince 49% of consumers to rekindle their business relationship with your brand again.

To ensure brand loyalty from existing customers, make sure to offer superior customer service every time. You can do this in a number of ways. For one, you should train your company's customer service representatives to be genuinely friendly. You also aim in offering personalized experiences.

5. Give customers a reason to keep coming back

Customers do not just come back to a company because of quality products and excellent customer service. Another surefire consumer loyalty strategy you should employ is to offer customers an irresistible incentive.

promotional giveawaysBusiness incentives are available in various forms and types. You can offer exclusive discounts for loyal customers, for example. You can also reward them with exciting promotional giveaways you wouldn't offer otherwise.

What are the best types of promotional products to offer customers for brand loyalty?

You can hit two birds with one stone with promotional caps and hats. No matter the season or the industry your business is involved in, embroidered caps and custom printed baseball caps will always work. Personalized caps are affordable, widely visible and very practical all around. Your investment is sure to go a long way.

Here are some of the best promotional caps you should check out if you want to increase build brand loyalty and increase brand awareness at the same time:

Eco-Friendly Caps

eco-friendly-promotional-capsIf you're after retaining eco-conscious customers, offer them this Recycled Earth Friendly Fabric Cap. Made from 100% recycled earth-friendly fabric, this structured 6-panel cap is sure to hit the sweet spot for any eco-friendly promotion.

Promotional Golf Caps

promotional-golf-caps-build brand loyaltyIf your target market includes the sporty and frequent golfers, let them know you appreciate their loyalty with a personalized golf cap. This Brushed Heavy Cotton Cap with Magnetic Ball Marker on Peak, for example, offers the perfect combo of style, sporty and comfort. What makes it even special is its availability for customization. You can decorate your brand in full-color print to ensure maximum brand exposure in the golf course.

Custom Printed Mesh Caps

promotional-mesh-capsCustom printed mesh caps like the Garret Mesh Backed Cap also make an excellent incentive. Featuring a structured 6-panel design with pre-curved peak and contrast honeycomb mesh backing, this branded cap is not only stylish and sporty but also extremely breathable. It's just the headwear your customers will love to wear outdoors.

Personalized Bucket Hats

microfibre-promotional-bucket-hatsGreat for summer and outdoor events, embroidered bucket hats are another great incentive to build brand loyalty. With this Microfiber Bucket Hat, you've got a customizable and quality promotional hat that's sure to impress your existing customers. Just make sure the hat is beautifully embroidered with your logo so they're always reminded of your brand.

In Conclusion

Brand loyalty marketing, in essence, is all about reaching out to existing customers and nurturing business relationships that benefit both parties. There are different loyalty programs your business can try. You can try the five loyalty programs we've listed above for a start.

Why Use Promotional Headwear for Your Advertising


Did you know that a promotional headwear can make about 3,136 impressions in its lifetime?

Promotional-CapsAccording to a recent Global Advertising Specialties Impressions Study, there are around 41% of consumers in the US who own promotional caps. Make sure they look good and you can guarantee 42% of your customers to keep them and wear them for a long time. For areas where it's always sunny, about 77% of consumers report wearing their personalized hats once a week or more.

While the statistics we've mentioned above are true for the US market, the point we want to make is pretty clear. Promotional headwear is one of the most effective promotional products to meet your advertising needs.

Still need more convincing? Here are more advantages you can enjoy when you use printed caps and hats:

Promotional headwear are functional

promotional headwearIf you're going to impress your target market with a promotional giveaway, might as well give them something they'll find useful and functional. Promotional hats whether embroidered or pad printed with your logo aren't just visible but they're very practical all around.

Promotional beanies such as this Acrylic Black Beanie with Peak will keep your customers warm during the cold, winter season.

promotional safety capThis Hi Vis Cap With 3M Reflective Tape, on one hand, will offer sun protection and promote safety at job sites.

cheap-promotional-capsIf you’re planning an outdoor event, there are also plenty of cheap promotional caps like this Madison Cheap Cap, which you can order wholesale for bulk advertising.

Promotional caps can reach a wide demographics

Promotional headwear is available in a variety of styles, sizes, and designs. From promotional Akubra hats to custom bucket hats, promotional baseball caps, imprinted beans, printed bandannas and promotional trucker caps, there are plenty of options to meet your target demographics.

When beautifully decorated with your company logo, promotional caps and hats will appeal to a wide audience making it a cost-effective investment for any business in any industry.

Promotional caps are widely visible

Like other promotional products, promotional caps are also customisable. But what makes custom printed caps and hats a cut above other promotional items is visibility. When worn, promotional headwear is definitely more visible than smaller branded items like wrist bands. This means you'll be able to reach more customers at a time especially for outdoor events.

stylish-promotional-quilted-truckers-cap-expressIf you ensure that your promotional headwear looks attractive and stylish like this Quilted Truckers Cap Express, you're bound to draw more attention to your delicately embroidered logo or beautifully woven text.

Branded caps and hats are affordable

embroidered bucket hatsPromotional headwear is a cost-effective investment for any business. Going back to the statistics we've mentioned earlier, a custom printed cap can make about 3,100 impressions in its lifespan. That's a lot of potential customers you can convert for each investment of a custom printed baseball cap or embroidered bucket hats.

While personalised headwear may not be as inexpensive as smaller items like promotional keychains, cheap imprinted pens and other novelty items, you're sure that your investment will go a long with branded caps. In the end, promotional headwear is more affordable than other event giveaways because of its promotional potential.

Promotional headwear offers long lasting use

Custom printed baseball capspromotional-baseball-caps aren't just functional and customisable, they're also made for long lasting use. Even long after the sporting event or outdoor beach promotion is over, you know your brand will continue to get extra exposure for a long time. That makes your advertising cost-effective all around.

But there’s one thing you do need to make sure. Consumers, according to research, are like to wear attractive and stylish promotional caps. To get the most out of your advertising investment, it’s best to look for a trendy cap your target market will love to wear.

Ready to invest in promotional headwear? Get in touch with Vivid Promotions for a wide selection of promotional caps and hats at an affordable cost.

5 Business Promotion Ideas for Your Outdoor Event


In today's highly competitive world, businesses need to do more than creating quality products and services. While great products will usually sell themselves, you need to be more aggressive with your business promotion ideas if you want to get a bigger slice of the pie than your competitors.

One of the best ways to boost brand awareness in one go is through event marketing. Event marketing, whether big or small, offers a unique experience for potential consumers to interact and get to know your brand. When done really well, promotional outdoor events can leave a lasting impression that will consequently result in long lasting rewards.

Provided that you did your homework and you have a meticulous plan for your outdoor event and you've established what you want to achieve, here are business promotion ideas you should try:

Create a Prominent Event Logo and Message

No matter if you're planning a sporting event, product launch or advertising a cause, one of the main goals of an outdoor event is to boost brand awareness. You can effectively do that if you have a prominent event logo and message that everyone can easily identify. It's not enough to have a kickass poster of your logo printed out. You also have to brainstorm a catchy tagline for better recall.

Make it More Fun with Outdoor Games

With an outdoor setting for your promotional event, it isn't easy to contain everyone's attention. To break the ice and get everyone to focus on your message, games are a fun way to do just that. It doesn’t have to be a complex game. A simple "Bring Me" game or an exciting group activity should do the trick.

When thinking of the perfect game for your outdoor event, the ultimate goal is to ensure potential customers have the best time. When they're having fun, it's easier for them to remember and even love your brand.

Don't Forget About the Food

Depending on the type of outdoor event you're planning, consider adding food to the mix. You can set up talfood-outdoor-eventsl tables, for example, and serve potential customers with finger foods. Customers can interact with each other over food while also learning more about your brand. With event logos, posters and other promotional items, you activate your target market's visual sense. With good food, you activate their taste buds. The more senses you activate, the better brand recall it will be.

Offer Promotional Giveaways

Business Promotion IdeasIt's not enough that potential customers have fun at your outdoor events. If you want to make the most of your advertising event, give them something they can take home. For outdoor events especially during the summer season, you can't go wrong with promotional caps and embroidered hats. Personalised caps and hats are wearable, widely visible and cost-effective making them the perfect giveaways for long lasting rewards.

Vivid Promotions carry a wide array of promotional headwear available for different printing decorations to beautifully show off your brand for more people to see. Here are some of our popular imprinted caps to suit your marketing business ideas.

Promotional Eco-Friendly Caps

hemp-capEco-friendly caps are made from recyclable materials, which make them perfect for outdoor campaigns that promote the environment.


Personalised Mesh Caps

To offer sun protection without sacrificing comfort, personalised mesh caps are best for your summer season outdoor events.

Promotional Bucket Hats

custom-printed-double-pique-mesh-bucket-hatPromotional bucket hats are also great for offer sun protection. They're great for sporting events, beach outings and other outdoor advertising you have in mind.

Embroidered Beanies

Even during the colder months, you can still promote your brand with embroidered hats. Promotional beanies, for example, are great for the winter season.

Branded Golf Caps

promotional-golf-capsIf your brand is hosting a golf event to promote a good cause, there's no better way to show off your message than with promotional golf caps.



Don't Forget to Follow Up

Your outdoor event was a huge success and all four business promotional ideas worked like a charm. Does that mean your advertising job is over? Of course not! If you want to convert your connections into profits, you need to follow up. Get connected with potential customers through email or social media and sell them your  brand some more.

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Exciting promotional caps here to stay!  With a large range of decorated promotional caps and printed merchandise hats, Vivid Promotions can help you with all your custom merchandise cap enquiries.  With styles available like the popular printed baseball cap, embroidered sandwich peak cap, decorated truckers mesh back cap, full colour print bucket hat or the imprinted acrylic beanie, your next promotional merchandise campaign will be full of colour and style.  Try the decorated red eco-friendly cap, embroidered black golf cap, printed green military cap or the custom branded blue quick dry sports cap. 

In the Australian climate, combating the effects of sun is a major issue.  With the help of Vivid Promotions decorated sun hats, your company will maintain a high sun awareness image while getting your company logo in the view of the public.  From printed surf hats, embroidered legionnaire caps to the decorated straw wide-brimmed hats, your next promotional merchandise hats will keep the Aussie sun away.

Embroidery is an economic decoration options for promotional caps.  With the option of up to 9 custom colours at no extra charge, custom decorated merchandise caps and hats are a great background product for detailed and complex corporate logos.  For a full colour print look no further than a custom printed baseball cap or digital printed trucker cap.  With a large decoration area, your next custom decorated promotional headwear item will display your company logo right in the view of the public.

Finding the perfect promotional item in your company colours has never been this easy.  Vivid Promotions range of corporate merchandise decorated caps and promotional printed hats are available in nearly every colour and style.  If you can't find it, Vivid Promotions can arrange for a custom colour decorated cap or custom made embroidered hat to match your corporate image.